Vivendi Universal has announced that it will offer its music catalogue for free in a legal download site in exchange of advertisement. This could be a tremendous hit for other legal download sites. This may be an indication that some music executives could be throwing in the towel in their War on Piracy. It also means that the P2P business model of web advertisement does indeed work.
Although I think that iTunes has achieved enough market power and brand recognition to be safe, this move may spell doom for smaller struggling download services, and it could even dent some P2P networks, which are still as strong as before the RIAA and IFPI started suing users.