While the British music industry claims they have lost £1.1 billion in the last three years, media market resaerchers Jupiter media calculate that the figure is at most £290m. The problem is that the numbers do not add up. For example, the British music industry keeps claiming that there is a reduction in the market. Could it be that there is obviously a shift in consumer trends? Witness iTunes and the legitimate download sites. Then there is the fact that the entertainment market is much more competitive. Games and DVD sales keep going up, which indicates that people are spending their media money elsewhere.