Knock-off Nigel

I guess I’m not the only person to have noticed the ridiculously over-the-top anti-piracy commercials in cinemas. Besides ‘Knock-off Nigel‘, there’s the utterly awful crime ad. You know, because pirates are also drug-dealers, arms tradesmen and people smugglers.

Comments 5

  1. Ramiro: How is it misleading? I think it nails the irony pretty well of the only people who get hit with unskippable anti-piracy ads being those who actually buy/rent legitimate DVDs. "Treating your customers like criminals" is rarely a winning strategy.

  2. john, I understand what the ad is trying to convey and I also admit it is amusing and ironicalMy point is that, from a penological/legal point of view, the commercial due to its comedical over-exaggeration, places crimes such is sex or drug trafficking, in the same "hierarchical spot" as DVD-piracy. Said crimes have no interconnection whatsoever (I'm not talking about cause and effect).On the other hand, the "You wouldn't steal a bag" commercial was much better as it tried to create a common understanding that DVD-piracy is a crime akin to theft, against property, albeit intellectual.

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