You might remember that during last December there was a bit of a scandal regarding Instagram’s new terms of service. Given the level of discontent arising from the decision to change the existing agreement in terms that would be seriously detrimental to users, Instragram has announced that it will be updating the terms of service to remove the offending sections. The new terms of service read:

  1. Instagram does not claim ownership of any Content that you post on or through the Service. Instead, you hereby grant to Instagram a non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide license to use the Content that you post on or through the Service, subject to the Service’s Privacy Policy, available here, including but not limited to sections 3 (“Sharing of Your Information”), 4 (“How We Store Your Information”), and 5 (“Your Choices About Your Information”). You can choose who can view your Content and activities, including your photos, as described in the Privacy Policy.
  2. Some of the Service is supported by advertising revenue and may display advertisements and promotions, and you hereby agree that Instagram may place such advertising and promotions on the Service or on, about, or in conjunction with your Content. The manner, mode and extent of such advertising and promotions are subject to change without specific notice to you.
  3. You acknowledge that we may not always identify paid services, sponsored content, or commercial communications as such.

So the Internet wins again, it will be interesting to try to measure if this scandal affected Instagram’s market share in any noticeable way. Anecdotally I have not been using Instagram since this story broke, but it would be nice to get some sort of confirmation about this.


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