Consulting firm Gartner has produced a report suggesting that interest in social media may have peaked. The report says:

“Of the respondents, 24 percent said they use their favorite social media site less than when they first signed up. These respondents tended to be in segments that have a more practical view of technology. But 37 percent of respondents, particularly those in younger age groups and more tech-savvy segments, said they were using their favorite site more.”

Interesting findings, but I think that they may have done better if they followed Moore’s technology adoption lifecycle:

I expect we are currently in the laggards phase for most social media.

Categories: Social media

3 Comments

10 reasons social media has peaked. 8 reasons that’s a relief · May 6, 2013 at 7:30 am

[…] SOCIAL NETWORK USAGE: 24% say they use their favorite social media site less than when they first signed up (Source: Gartner) […]

10 Reasons Social Media has Peaked. 8 Reasons that’s a Relief | RECHARGE Small Business · May 28, 2013 at 10:52 am

[…] SOCIAL NETWORK USAGE: 24% say they use their favorite social media site less than when they first signed up (Source: Gartner) […]

10 reasons social media has peaked. 8 reasons that's a relief - Biznology · January 24, 2015 at 3:15 pm

[…] SOCIAL NETWORK USAGE: 24% say they use their favorite social media site less than when they first signed up (Source: Gartner) […]

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