DRM protection in DVDs is laughable at most. That is the reason why there is new protection being planned. Blu-Ray is just one of the competing DRM standards being discussed for DVDs. The protection will have three steps, content protection so that users cannot use the DVD in certain ways; counterfeit protection; and protection against player hacks. This is interesting because current DVD players are remarkably easy to hack, particularly with region protection.
My concern with this is mostly about region protection I will have to be convinced of buying a DVD that contains such protection.